Coke invests in Keurig Cold to compete with SodaStream

http://www.businessweek.com/articles/2014-02-05/sodastreams-new-mainstream-rivals-coke-and-green-mountain

Sodastream was down 12% after hours, now up 10%. The interesting thing is that Sodastream's market cap is

This market is potentially huge and now Coke is stepping in with the new Keurig Cold partnership.. is Pepsi going to respond by buying/partnering with SodaStream? Does this validate the market for SodaStream or is the competition over now that Coke is involved?

Either way, I'm long SODA..

 

I've tried wrapping my head around SODA, esp since it took a beating from 50/60 a share. However, for the everyday consumer it's not very economical.

Interesting thing about KO/PEP is there opportunities are limited to new markets (intl) and moving up/down the supply chain. It's hard to say. However, it may make sense for PEP to acquire SODA as a defensive move. That seems most logical

I'm on the pursuit of happiness and I know everything that shine ain't always gonna be gold. I'll be fine once I get it
 

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